Has the wind whipped your pucker and you pleaded for a savior?

Your lips are more than just pouting when the temperature drops and the air becomes dryer. They need some serious TLC. Why settle for a basic lip balm when you can get a tinted, hydrating and flavor-packed balm that is as functional as it is fun?

Enter Tower 28’s LipSofties – because who said skincare couldn’t be tasty!

Tower 28’s LipSofties are a great example of this trend. These aren’t just your average lippies. They’re a trio of tint, taste and therapy for your mouth.

Ditch the mirror and the liner.

There’s a LipSoftie to suit every mood. From the classic SOS Rescue Balm, which provides clear hydration, to Ube Vanilla with its deep purple-marooned hue, there is a LipSoftie that will fit your mood. These little wonders are only 16 dollars each, so they won’t break your bank.

These vegan, cruelty free, and artificial fragrance-free gems have been clinically proven to hydrate just as much as lip masks. They’re a big hit with the National Eczema Association, and Byrdie team.

What’s in the mix, exactly?

Shea butter, Jojoba oil, Lysine, and other ingredients work to repair, moisturize, and promote elasticity. Your lips will look and feel better. You’ll be tempted by flavors like Blood Orange Vanilla or Watermelon Kiwi.

Star Donaldson, the Social Director at Star Donaldson, is a big fan: “It provides a sheer wash color and hydration, without being sticky.”

Why should you care about this?

LipSofties are refreshing in a world of beauty routines as complex as social media. LipSofties are the perfect solution to winter lip woes. They deliver both hydration as well as a pop color.

Don’t let your lips suffer silently as the winter chills in. LipSofties from Tower 28 are your knights in shining armor ready to rescue your smile and revitalize it.

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