Is the future makeup about going back to a time where skin was as smooth and supple as a newborn’s? Ilia’s new launch is a breath fresh in a world obsessed by dewy, “glazed” finishes. It promises a natural matte finish that is as soft as it flawless. Can a makeup product really deliver on its promise of “instantly baby skin”? Let’s look at the details of Ilia Skin Rewind Complexion Sticks to see how they are redefining matte makeup.
The beauty industry is always on the hunt for the perfect glow. However, trends change and in 2024, the pendulum will swing towards a matte finish. TikTok influencers and celebrities like Hailey Bieber have all contributed to a love affair with glowing skin. Sasha Plasvic, founder of Ilia, saw an opportunity to challenge this status quo. She wanted to “redefine matte skin” with her new complexion stick.
The Skin Rewind Complexion Sticks represent more than a new product. They’re a statement. These sticks represent a shift to a more natural, softer approach to matte makeup that doesn’t compromise hydration or the health of your skin. These sticks have a formula which can be built up from sheer to full coverage. They are as versatile as transformative.
What makes these sticks different from the matte products in the past? Plasvic says that traditional complexion sticks are often “too drying or very heavy and emphasize skin texture.” Ilia’s solution? This formula feels like “instant baby-skin” and provides medium-buildable coverage, with a natural matte finish. It is easy to apply and skin-friendly.
Ingredients are the key. Ilia’s signature ceramide peptide complex is a wonder for skin barrier function, hydration and firmness. Butterfly lavender and kelp also help to reduce fine lines and wrinkles and increase firmness and flexibility. Squalane, which provides hydration and does not clog pores, rounds out the formula. Skin Rewind is suitable for sensitive skin, as it is non-comedogenic.
The result? The result? A product that is not only makeup, but also a skincare step. Ilia’s 42 shades are inclusive, allowing every skin tone to achieve the desired natural-matte finish.
Ilia’s Skin Rewind Complexion Sticks will become a staple of makeup bags everywhere as we see a cultural shift to more natural, matte-finish makeup. It’s not about following a fashion trend, but about using a product that enhances natural beauty and cares for your skin.
“In an overcrowded beauty landscape, Ilia’s Skin Rewind Completion Sticks are a refreshing return of what makeup is all about: a natural enhancement of your unique radiance. “
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