Have you ever browsed through TikTok to find something so interesting that you had to try it for yourself? Maybe it was an unexpected makeup trend or a viral skincare hack. Huda Beauty Ube Birthday Cake Setting powder is about to change the way you look.
The Lavender Color Trend: More than Just a Pretty Colour
Trends in the world of beauty are constantly changing, but once in a blue moon, something truly unique catches our attention. Remember when baby-pink under-eyes became the rage in 2020? Fast forward to 2025 and you’ll see that lavender under-eyes have taken over. Why lavender? Why is Huda Beauty Ube Birthday Cake Powder so special?
The idea behind using this powder is simple, yet brilliant: it brightens under-eyes, adds a blush, and creates a ethereal look. Huda Kattan explains that this shade’s rosy pigments help neutralize dark areas, brighten skin and blur imperfections. It’s almost like getting a mini-facial every time you use it.
The Magic of Ube Birthday cake
Huda Kattan teased this vibrant powder on TikTok and it caused a frenzy. DIY attempts to create the look were made by mixing purple eyeshadow with setting powders. But let’s face it, they rarely matched the real thing. Huda Beauty’s Ube Birthday Cake Powder is everything you’ve ever wanted.
This powder was inspired by Kattan’s love of ube cake – a Filipino dessert that is made from purple yam. The result is a powder that has a lilac shade with hints pink, giving you an airbrushed look. It works best on medium to tan skin with golden undertones.
In a world dominated by social media, trends such as lavender under-eyes go beyond simple makeup tricks. These trends are a way to express ourselves and experiment with our looks. They also help us feel confident about our skin. Huda Beauty’s Ube Birthday cake powder is more than a product. It’s a statement. It’s an expression of “I’m not scared to try something new and I look great doing it.”
Are you ready to give it a go? Huda Kattan suggests using a puff to press the powder into the under-eye area, starting from the inner corner of the eye and working outwards towards the temples. You can also apply it to your T-zone if you want a flawless finish. It’s important to have fun and experiment.